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Zillow Stock Analysis: The Most Complete Zillow Breakdown on YouTube

Oct 4, 2026 Zillow Group (NASDAQ: Z, ZG) 25:53 video

-64% IN A YEAR ZILLOW
STOCK
Record home prices Watch on YouTube, 25:53

The full breakdown runs 25:53. The written version below covers the numbers.

Zillow stock is down 64% in a year while US home prices sit at a record high. Zillow Group's own filings show whether that's a Zillow problem or a housing problem.

$27.41
Z close, Oct 2, 2026
$826M
Spent on buybacks, now worth $527M
7.28%
30-year mortgage rate (Freddie Mac)

How Zillow makes money

Most of it is Premier Agent and Preferred, Zillow's cut of the commission, with Zillow Home Loans and rentals growing fastest.

The 4 hits

The February 11 earnings drop, Google home listing ads in all 50 states, a Q2 beat with users down 2%, and the listings war with Compass and MRED, including the September 15 ruling in Chicago.

The buyback

Zillow spent $826 million buying back stock that's now worth $527 million. The share count fell from 240.4 million to 224.9 million, while about 3.6 million new shares went to employees.

The memory of 2021

Zillow Offers wrote down $407.9 million of homes in 2021, plus $71.2 million of impairment and restructuring costs, and the market still prices that lesson in.

Opendoor is still doing what Zillow quit in 2021: Opendoor Stock Prediction.

Sources: Zillow Group Q2 2026 10-Q and 8-Ks (Aug 5 and Aug 24, 2026), FY2021 10-K (SEC EDGAR); Zillow Research ZHVI; Freddie Mac PMMS; US District Court N.D. Illinois order of Sept 15, 2026; FTC stipulated order of Aug 22, 2026. Nothing here is investment advice.

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